Remember when you were a little child and your mother told you a bedtime story? I bet there was one special one that you loved hearing, and asked for again and again.
Or how about the great story you read recently – the book you simply couldn’t put down. You had to read page after page to find out what happened next.
What makes a greatness story? Why are some more uncommon – more memorable – than others?
Every great concoct has three things:
1. A problem
2. A solution
3. A result
Think about it. Choose any from your favorite stories, and I bet you can apply these 3 part process.
Let’s patina at the children’s classic Beauty and the Beast.
The problem was immortality as a beast.
The solution was finding a beautiful girl to love him and break the spell.
The result was trusting your heart and letting go of your own internal feelings enough to put someone else’s needs vanguard of your own.
The classic tale wove intrigue and mystery all the turnpike washed-up it introduce the problem to you, help you expiscation the solution, et cetera find your own resolution, solitary that you can apply to your own life.
Through the story you learn more about yourself.
You learn how the message applies to you and how you can realize it into your own life to use in your own ways.
And that’s what makes a great story.
When you can say “the moral of the story is…” and actually be able to bring domicile the message and put it into use in your own life, you know the story had meaning.
While this is the solution to a great story, it’s also the solution to a great blog post.
Stories give us insight into what is going on around us. They give us an idea of who you are and what you tin do for us.
The biggest problem people have with adding content to the online world is coming up with gear to say. “How do I talk about my consequence in another way?” or “What else tin I say about myself or my services?”
That’s missing the point.
Your blog shouldn’t treffen filled with please about what you do or what you offer. Instead, they should live filled with stories that open up the wonder of those that are there furthermore reading what you accept to say.
I recently watched a TED talk from a master storyteller from Pixar. Some of the things he talked about when building a great story for something as big as a motion delineation can also work well for something as small as a blog post that will connect with just a few people.
Two things you can use again and again are:
1. Unifying Theory about 2+2
Never give your audience the complement of 4 – make them addendum jump 2 +2 and come up with their retain conclusions. I affair this concept. It’s the ability to put different ideas into your readers minds et al let them draw the conclusion. It gives you the ability to think like things in a 1,2 species and allow your readers to draw the necessary conclusions.
2. Develop anticipation
In everything you gab about and have to say, do you make me want to know more? Is there a reason to make me read further? Do I want to happen on back again and again to find out your ideas and your thoughts?
That’s what makes eminence blog posts. That’s what creates huge content. That’s what makes a great online business.
If your goal is to have a lifestyle flagship that is online, portable and ready to pilfer anywhere, blogs are important to you. Not just content, great content. Extraordinary content. Stories.
Give them stories and they’ll be back. Guaranteed.